Wednesday, 7 May 2014

Opinion: When Will Shatta Wale And His Manager, BullDog Stop The Mind Games, It’s Becoming Old And Boring

Personally I feel Bulldog don’t have much
control of Shatta Wale but it seems I’m not
alone.
The past one year in the Ghanaian music
industry has seen quite a dramatic turn of
events from Shatta Wale and his management
especially after the 14th edition of the Ghana
Music Awards when the artist lost out on an
award he believes he deserved and it seems the
same drama is about being replicated as the
same individual and his manager have started
again.
In as much as I wish I could keep mute on the
drama exhibited by the self-acclaimed
dancehall King in Africa, Shatta Wale and his
management headed by Bulldog, I am tempted
to say all things that have a beginning have an
end therefore these mind games and somehow
“stupidity” must stop!!!
It is an indisputable fact that Shatta Wale was
the most talked about Ghanaian artist of 2014
thanks to the supposed rift between himself
and Samini that got him going. His ‘going’ was
however not only based on the rift as he did a
great job by virtually releasing a single each
day throughout the year, something he still
does even though most of the songs are of
poor sound quality from my point as a radio
DJ. This got him a large and unreasonable
following which any artist could have within a
very short time.
Shatta Wale since then has become a god
worshipped by many who will swallow
everything he says hook, line and sinker and
would also back anything he does without
‘reasoning’. I don’t think true fans do that.
True fans who wish your continuous success
will tell you in the face if you are messing up
but NO!! That’s not for the fans of Shatta
Wale.
After the disappointment at the 14th Edition of
the Ghana Music Awards, we all know the
outcome and how Shatta Wale went about
insulting virtually everybody who said anything
that sounded awkward to what his fans and the
ones around him would tell him. Birds of the
same feather, we say, flock together and as
such I’m tempted to think they think along the
same line.
Now fast forward to the 15th Edition of the
Vodafone Ghana Music Awards.
Prior to the awards, Shatta Wale had taken to
Facbook to explain why he was not attending
the prestigious event where he had been
nominated for several awards including the
biggest one on the night, Artist of the year. The
reason being that, Charterhouse, organizers of
the event turned down his demanded GH
¢70,000 to performance on the night. This
then resulted in if no performance, then I’m
not appearing at the event for the awards.
I was however surprised when an artist who
had promised not to make an appearance at
the awards found it right to be there after he
had been announced winner of the artist of the
year to cause total traffic. The funniest bit is
when he kept singing the very first song he
released after the 2013 edition of the Ghana
Music Awards, Letter to Charterhouse which
sought to say he never needed any award from
the same organizers. Who does that?
Quite characteristic of Shatta Wale, the
dancehall King drops another song, Letter to
Charterhouse Chapter 2 two days after the
event thanking the organizers for the awards.
Which kind of hypocrisy and stupidity is this?
I was even shocked when at the introduction
the song, the artist says “Ei, I just wake up wey
I hear this news oo”. Really? So did he not
know he had won the artist of the year and the
popular song of the year? So what led him to
the event grounds and the reason for singing
“Letter to Charterhouse Chapter 2” when he
appeared at the Accra International Conference
Center?
Watch video of Shatta Wale appearing at AICC
after the event.
Enough said on the songs and all that. Now to
the ‘strange’ woman who took the awards on
behalf of the artist at the Ghana Music Awards.
Recent updates indicate that the manager of
the artist, Bulldog who would jump at the least
opportunity to keep his artist’s name in the
press and get us talking about him has
indicated his team is yet to identify the
‘strange’ woman who took the awards on their
behalf. Did they care after all? The awards
were of no essence to them so why fret over
who ever took it? The award was taken by the
‘strange’ woman who needed it and that should
be enough.
Read a piece culled from News-One on the
‘strange’ woman and why Shatta Wale made an
appearance at the AICC after the event;
NEWS-ONE contacted Shatta’s manager, Bull
Dog, to confirm the identity of the lady but he
said they do not know her.
“My brother, we don’t know her. We were
watching from home when we saw her going
on stage to pick the award and say she is a
lover of the SM family and was taking the
award on our behalf. But honestly, we do not
know her. I could have been there myself to
pick on his behalf but as I said there were
issues we could not reach a compromise on.”
We were watching it at home when our lights
went off, so we moved to Osu to eat and we
were eating not far from the stadium so it was
on our way home that we used the road in
front of the venue and his fans saw him.
“We could not disrespect them so Shatta had
to wave and so on. They asked why he was not
present and he explained the two issues to
them. They understood and that was it,” Bull
added.
Well, quite a good explanation I guess.
Lest I forget, the strategy and approach by
Shatta Wale and his team have worked
perfectly well but must also take note that a
lot of Ghanaians just like myself have “our eyes
opened” now just as Shatta Wale tells
Charterhouse in his new song.
I believe it is time the concert stopped but I’m
scared if the said artist would still find a very
solid feet should he stop the particular
approach he and his management adopted.
Well, it is never illegal to play mind games
with people to achieve what you want though.
If you took time to read this piece, thank you
and I need your critical opinions and not the
‘hater’ tag.
This article originally appeared on
NYDJLive.Com

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